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Hof Hot Dog

2025-10-14 —— Illustrator, Photoshop

Hof International Brands presents Hof Hot Dog, the newest in Hot Dog designs.

Mockups of the Food Truck and Menu.

Official Menu of Hof Hot Dog.

Official Brand Guide of Hof Hot Dog.

Print Download

8.5x11 Hof Hot Dog Advert

Print Download

8.5x11 Hof Hot Dog Brand Guide

Project Breakdown

DISCLAIMER!

This project was created for a University Project. The use of copyrighted materials, such as those related to PEPSI, is not owned by Ryanism Industries, nor do we claim to be. The use of PEPSI is used under Educational use as well as fair use.

— Concept —

Make an original Food Truck

— Planning —

King Arthur and his Knights of the Round Table would be our subject.

Taking Inspiration from what was used in previous designs, we chose to go down a seperate route.

We took heavy inspiration from the Middle Earth Quest book, “A Spy in Isengard” for our cover.

Choosing to focus on Merlin and The Lady in the Lake, we designed our their major contributions.

— Execution —

Our original attempt was finished in 2023-03-16 titled “King Arthur”

We know we can do better, so we took our mistakes and fixed them.

— Revisons —

Back to the drawing board we found what went wrong with the original design.

Layout
Spacing
Assests

How do we fix this?

Create a Stronger Layout and Assests.

— Final —

We were better able to capture the intended tone of the cover and back cover. Keeping a dark yet regal design one might look for in a collectors edition of the book.

With a better understanding of our concept, we were able to improve the color, develop better assests, and place in a better layout.